I have always been a practitioner and promoter of this approach. Moreover, there are usually significant differences between what was said, what was written, and what was finally carried out.
Writing helps to clear minds at individual and collective levels.
From my experience, there is another important detail to consider when implementing this approach. Context.
By doing that, you build context, sequence, and stories to work with. You have a detailed timeline that is valuable for evaluating strategies and practices. Finally, it also facilitates data-driven decision making.
Under an AI-driven org, this written timeline makes AI adoption and getting value within much easier.
Thanks Taylor - very useful. I’m from an agency background so briefs have become the gospel to me over the years. I’m grateful I had a boss early on that was - and still is, I suspect - a pedant when it comes to the brief. Funnily enough, even now, for my poetry, fiction and non-fiction publications, I often write myself a brief in brief to clarify my thoughts. I hope it keeps me from sensationalising and other such tendencies.
Glad to have you back Taylor :)
I agree with your take, Taylor.
I have always been a practitioner and promoter of this approach. Moreover, there are usually significant differences between what was said, what was written, and what was finally carried out.
Writing helps to clear minds at individual and collective levels.
From my experience, there is another important detail to consider when implementing this approach. Context.
By doing that, you build context, sequence, and stories to work with. You have a detailed timeline that is valuable for evaluating strategies and practices. Finally, it also facilitates data-driven decision making.
Under an AI-driven org, this written timeline makes AI adoption and getting value within much easier.
Thanks Taylor - very useful. I’m from an agency background so briefs have become the gospel to me over the years. I’m grateful I had a boss early on that was - and still is, I suspect - a pedant when it comes to the brief. Funnily enough, even now, for my poetry, fiction and non-fiction publications, I often write myself a brief in brief to clarify my thoughts. I hope it keeps me from sensationalising and other such tendencies.
I’m persuaded.
;)