You won’t impress your CEO with the nitty-gritty details of your plan. ‘Zoom out’ to tie your work to longer-term value creation.
We see it all the time with the marketing teams.
Instead of connecting their plans or reports to strategic goals and revenue metrics, they come with MQLs, traffic, sign ups, etc.
You either connect the dots between your programs, Revenue and future pipeline or become a cost center.
Love the article 👏
We see it all the time with the marketing teams.
Instead of connecting their plans or reports to strategic goals and revenue metrics, they come with MQLs, traffic, sign ups, etc.
You either connect the dots between your programs, Revenue and future pipeline or become a cost center.
Love the article 👏