"If a disruptor is coming after our company right now, what are they doing that we’re not doing?"
I like this question a lot. It reminds me of one I've seen writers use (or anybody doing creative work): "If I had an evil twin who was slightly smarter, slightly funnier, slightly better than me in every way, what would he do now?"
This is a post worth reading. I can think of a few execs who were great the vision side but terrible at actually bringing their ideas to action. Sharing this as a note for reach - but the tips to put this into action are terrific.
Brilliant and so true. I spoke to a business owner recently that literally said they fired their last CMO because they were tactical, and lacked strategic vision.
"If a disruptor is coming after our company right now, what are they doing that we’re not doing?"
I like this question a lot. It reminds me of one I've seen writers use (or anybody doing creative work): "If I had an evil twin who was slightly smarter, slightly funnier, slightly better than me in every way, what would he do now?"
This is a post worth reading. I can think of a few execs who were great the vision side but terrible at actually bringing their ideas to action. Sharing this as a note for reach - but the tips to put this into action are terrific.
Brilliant and so true. I spoke to a business owner recently that literally said they fired their last CMO because they were tactical, and lacked strategic vision.