What I’ve found separates great executives, especially those ready for the CEO seat, is their ability to pivot between these two modes rapidly. They can articulate a five-year vision, and then immediately dive into a discussion about this week’s bottleneck. It's about knowing when to be hands-on without holding the team back.
To be effective, you need to be able to balance working on the long-term, setting the vision and strategy, while having the ability to deliver on what’s important for the business in the short-term.
Sounds simple, but surprisingly few are able to zoom in and out.
"If a disruptor is coming after our company right now, what are they doing that we’re not doing?"
I like this question a lot. It reminds me of one I've seen writers use (or anybody doing creative work): "If I had an evil twin who was slightly smarter, slightly funnier, slightly better than me in every way, what would he do now?"
This is a post worth reading. I can think of a few execs who were great the vision side but terrible at actually bringing their ideas to action. Sharing this as a note for reach - but the tips to put this into action are terrific.
Brilliant and so true. I spoke to a business owner recently that literally said they fired their last CMO because they were tactical, and lacked strategic vision.
What I’ve found separates great executives, especially those ready for the CEO seat, is their ability to pivot between these two modes rapidly. They can articulate a five-year vision, and then immediately dive into a discussion about this week’s bottleneck. It's about knowing when to be hands-on without holding the team back.
Marketers may recognise this as The Long and The Short of It :)
Good insight 😌 Can i translate part of this article into Spanish with links to you and a description of your newsletter?
To be effective, you need to be able to balance working on the long-term, setting the vision and strategy, while having the ability to deliver on what’s important for the business in the short-term.
Sounds simple, but surprisingly few are able to zoom in and out.
"If a disruptor is coming after our company right now, what are they doing that we’re not doing?"
I like this question a lot. It reminds me of one I've seen writers use (or anybody doing creative work): "If I had an evil twin who was slightly smarter, slightly funnier, slightly better than me in every way, what would he do now?"
This is a post worth reading. I can think of a few execs who were great the vision side but terrible at actually bringing their ideas to action. Sharing this as a note for reach - but the tips to put this into action are terrific.
Brilliant and so true. I spoke to a business owner recently that literally said they fired their last CMO because they were tactical, and lacked strategic vision.